Usual standards apply: you can use any effects, brushes, etc. that you want as long as you adhere to the theme. You can either use the word (or a variation, like "simple"), or make a simple looking icon. Either is fine.
One catch though: do NOT use anything from the song "Simple and Clean"!
I know for a fact that I'd get a ton of icons that say "Simple and Clean" on them, and I don't want that. Be more creative than that everyone, I know you can be. ^_^
Entries are due by Friday @ 6 PM ET. Submit by replying to this screened post.
Let's try to get a bit more than we have been lately. :)